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Felicia S. C. Gooden, M.S.

How Collective Bias Limits Effective Policy Analysis and Design

bias

Collective bias can be a formidable opponent in the field of policy analysis. It can cause one to see only what is immediately in front of them and fail to grasp the complexities of the issues at hand. When it comes to mind-control techniques, this can often be the case.   The concept of programming psyches describes the practice of shaping people’s mentalities through conditioning. This is often accomplished through the use of linguistically or […]

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Why Social Media is Critical for Business

social media for business

Social media has become an essential tool for businesses of all sizes. It provides a platform to reach potential customers, build relationships with existing customers, and create a brand identity. As businesses continue to embrace the power of social media, it is becoming increasingly important to understand how to use it effectively to maximize its potential.   One of the most important aspects of using social media for business is to create a strong presence. […]

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Synthesize Systems and Design Thinking to Drive Innovation in Your Organization

thinking

When combined, systems thinking and design thinking are two potent ways of approaching problems that can yield novel answers. Systems thinking is a way of thinking that seeks to explain how various components of a system work together to form a whole. It stresses the significance of seeing how various parts of a system are interconnected and how that knowledge can be used to improve things. Conversely, design thinking is a method of problem-solving that […]

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How Mythology Drives Brands and Business

mythology in business

Since the beginning of time, myths have shaped our worldviews and the ways in which we do business. Myths have been used for these purposes from the time of the ancient Greeks all the way up until today.   Providing a story that can be used to motivate and inspire workers is where mythology really shines for businesses. Organizations can benefit from the power of myth by developing a common set of values and beliefs […]

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Why Social Media Intelligence is the Most Impactful Tool for Policy Analysis and Design

Social media has become an invaluable tool for policy analysis. It has opened up a new realm of possibilities for researchers, allowing them to access and analyze data from a variety of sources in real time. This has enabled policymakers to make more informed decisions and better understand the impact of their policies.   One of the most important ways social media has become a critical tool in policy analysis is through sentiment analysis. By […]

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