A mind and heart for sustainability is the key to unlocking vasts amounts of wealth. The United Nations Sustainable Development Goals lays out a framework for how to measure your progress in solving humanity’s problems and building a secure and sustainable world.
Product and program development are useless without a vision to solve big problems and be of service to humanity and planet Earth. Think bigger and set KPIs that deliver on the UNSDG targets and indicators, solving humanity’s problems while building a meaningful purpose for your organization.
Private equity is making the pivot into the space and defense, tech, and healthcare sectors, capitalizing on the opportunity to help investors and clients make money from solving the world’s problems through successful business models that solve global problems with efficacy and efficiency.
Developing a new technology or solution is not just about building up the ego, becoming rich and famous, or building a legacy for oneself. Studying the United Nations Sustainable Development Goals is the first step to understanding how to develop and position an innovative product, program, project, or service that solves global problems in a way that drives profits. The art of interest alignment and synthesis is crucial to mega success in the 21st century and beyond.
Strategic communication is the way to make an impact through compelling content. The key is to be strategic — to develop personas, get inside the mind of the target audience, understand wants and needs, and focus on providing value through solving problems.
Google’s recent helpful content update and the consistent growth of generative AI present an opportunity to revise how communication is approached holistically. Go beyond the keywords and develop messaging and content that answers questions and solves problems. Be helpful, not promotional, and the future will be yours.