“Greater in battle than the man who would conquer a thousand-thousand men, is he who would conquer just one — himself. Better to conquer yourself than others. When you’ve trained yourself, living in constant self-control, neither a deva nor gandhabba, nor a Mara banded with Brahmas, could turn that triumph back into defeat.”
A legal and political outsider sought to become Clerk of Courts in Martha's Vineyard, hoping to change the status quo upon the retirement of a 41 year civil servant and retired lawyer. A physician's assistant up against a well-known community lawyer and faced with internal problems within the Massachusetts court system that discredited the value of civil servants outside the legal sphere, the candidate needed assistance with his web presence and campaign communications strategy.
The Cultured Scholar Strategic Communications designed and built a bespoke campaign website, including copy that communicated the candidate's positions and commitment to service highlighting his military experience and community ties. We also coached on digital press commentary as well as wrote stump speeches to help the candidate refine his message and make the case for his candidacy.
Although the status quo prevailed, the candidate posed a significant challenge to his opponent, landing local media coverage that encouraged a head-to-head feat and led to the candidate capturing about a quarter of the vote.
A yoga teacher and self-published author sought to grow her online audience and sell her children's book.
The Cultured Scholar Strategic Communications built out a social media presence on Instagram and Facebook and ran social ad campaigns, book contests, and cultivated a unique content strategy to help the author authentically connect with her audience.
We successfully doubled her online presence including a 100 follower gain in one day with influencer marketing campaigns. We also helped the author publish in Thrive Global and discover her greater calling in life. She is now a Qi Gong teacher participating in workshops around the world, and she continues to share her story and message on her social platforms.
A marketing agency needed help repairing the reputation of a municipality known as "the most racist town in America".
The Cultured Scholar Strategic Communications identified opportunities for the municipality to change how it engaged with its citizens to change the culture of the community. We also, leveraged our personal experiences in the Bible Belt, deep south as a perspective on how to engage with minority citizens and promote a new cultural image for the town.
We delivered a strategic communications plan outlining various community engagement events including town halls, diversity geared fairs and events, education and training in public schools on cultures and promoting harmonious community living, as well as tax incentives to attract new business and increase tourism.