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“Know the enemy and know yourself; in a hundred battles you will never be in peril. When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and of yourself, you are certain in every battle to be in peril.”

  • Sun Tzu, The Art of War
america, flag, narrative
Leadership
Felicia S. C. Gooden, M.S.

Report: Healing the American Narrative by Listening to the People

Good leadership directly impacts your ability to succeed in your role, whether you are an influencer, a thought leader, a corporate executive, or a leader in the government, academic, or non-profit sector. One common complaint from employees, volunteers, and citizens is that leaders don’t listen to the people they lead or govern. There’s too much emphasis on quantitative data without qualitative context and an understanding of the attitudes and frustrations of the people.   The

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Corporate Social Responsibility
Felicia S. C. Gooden, M.S.

Why the Elite Class Needs to be Reprogrammed

The world is facing unprecedented challenges, from climate change to economic inequality. To build a secure and sustainable world, we must reprogram the psychology of elites.   Elites are the people who hold the most power and influence in society, and their decisions have a huge impact on the world. To create a secure and sustainable world, elites must be willing to make changes that benefit everyone, not just themselves.   The first step in

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Corporate Social Responsibility
Felicia S. C. Gooden, M.S.

How White Supremacy Continues to Conquer and Rule

White supremacy is a pervasive and insidious force that has been woven into the fabric of our society for centuries. From the markets to the government, it has shaped our economic, political, and social systems in ways that are often invisible to the naked eye.   At its core, white supremacy is a system of power and privilege that benefits white people at the expense of people of color. It is a system of oppression

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investment
Corporate Social Responsibility
Felicia S. C. Gooden, M.S.

Exploring the Human Side of Financial Markets

Financial markets are often seen as a purely economic endeavor, but they are so much more than that. They are a reflection of our collective values, beliefs, and aspirations. They are a reflection of our spiritual depth.   At their core, financial markets are about creating a better future for ourselves and our families. They are about taking risks and making investments that will pay off in the long run. They are about creating a

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News
Corporate Social Responsibility
Felicia S. C. Gooden, M.S.

Why Secularization has Failed Humanity and Where We Go From Here

Secularism is a concept that has been around for centuries, but it has never been fully embraced as a viable way of life. The idea of secularism is that it is a way of life based on the separation of religion from public life. It is often seen as a way to promote tolerance and understanding between different religious groups. However, the reality is that secularism has failed to live up to its promise.  

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bias
Leadership
Felicia S. C. Gooden, M.S.

How Collective Bias Limits Effective Policy Analysis and Design

Collective bias can be a formidable opponent in the field of policy analysis. It can cause one to see only what is immediately in front of them and fail to grasp the complexities of the issues at hand. When it comes to mind-control techniques, this can often be the case.   The concept of programming psyches describes the practice of shaping people’s mentalities through conditioning. This is often accomplished through the use of linguistically or

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social media for business
Brand Innovation
Felicia S. C. Gooden, M.S.

Why Social Media is Critical for Business

Social media has become an essential tool for businesses of all sizes. It provides a platform to reach potential customers, build relationships with existing customers, and create a brand identity. As businesses continue to embrace the power of social media, it is becoming increasingly important to understand how to use it effectively to maximize its potential.   One of the most important aspects of using social media for business is to create a strong presence.

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thinking
Brand Innovation
Felicia S. C. Gooden, M.S.

Synthesize Systems and Design Thinking to Drive Innovation in Your Organization

When combined, systems thinking and design thinking are two potent ways of approaching problems that can yield novel answers. Systems thinking is a way of thinking that seeks to explain how various components of a system work together to form a whole. It stresses the significance of seeing how various parts of a system are interconnected and how that knowledge can be used to improve things. Conversely, design thinking is a method of problem-solving that

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mythology in business
Brand Innovation
Felicia S. C. Gooden, M.S.

How Mythology Drives Brands and Business

Since the beginning of time, myths have shaped our worldviews and the ways in which we do business. Myths have been used for these purposes from the time of the ancient Greeks all the way up until today.   Providing a story that can be used to motivate and inspire workers is where mythology really shines for businesses. Organizations can benefit from the power of myth by developing a common set of values and beliefs

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Leadership
Felicia S. C. Gooden, M.S.

Why Social Media Intelligence is the Most Impactful Tool for Policy Analysis and Design

Social media has become an invaluable tool for policy analysis. It has opened up a new realm of possibilities for researchers, allowing them to access and analyze data from a variety of sources in real time. This has enabled policymakers to make more informed decisions and better understand the impact of their policies.   One of the most important ways social media has become a critical tool in policy analysis is through sentiment analysis. By

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MYthology
Esoteric Infusion
Felicia S. C. Gooden, M.S.

How Mythology Drives Motives Behind Public Policy

Since the beginning of human history, stories told by oral tradition have included myths and legends. They have helped us make sense of the world, comfort us when things are rough, and shape our understanding of life and the universe. Many people, however, overlook the fact that mythology can also have a significant impact on political systems.   Policies and decisions can be defended, national unity can be fostered, and leaders can find moral direction

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growth mindset sign
Leadership
Felicia S. C. Gooden, M.S.

How Mindset Impacts Business and Organizational Design

The structure of an organization is essential to its success. The framework determines how the organization functions, how resources are distributed, and how choices are made. However, the importance of having the right frame of mind when creating a company structure is often disregarded.   A person’s mindset consists of their core beliefs, values, and assumptions about the world. It shapes how we see the world and informs our choices. Our entire structure is based

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