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How Mythology Drives Brands and Business

mythology in business

Since the beginning of time, myths have shaped our worldviews and the ways in which we do business. Myths have been used for these purposes from the time of the ancient Greeks all the way up until today.   Providing a story that can be used to motivate and inspire workers is where mythology really shines for businesses. Organizations can benefit from the power of myth by developing a common set of values and beliefs […]

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How Mindset Impacts Business and Organizational Design

growth mindset sign

The structure of an organization is essential to its success. The framework determines how the organization functions, how resources are distributed, and how choices are made. However, the importance of having the right frame of mind when creating a company structure is often disregarded.   A person’s mindset consists of their core beliefs, values, and assumptions about the world. It shapes how we see the world and informs our choices. Our entire structure is based […]

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