The Pitfalls of Ethical and Values-Based Branding

Marketers and executives have caught on to the fact that consumers are more interested in shopping with brands that align with their personal values. However, the rise of ethics and values-based branding has major red flags that companies and consumers alike should be aware of.   1. Companies Becoming the New Politicians   Brand activism has become a popular strategy, as relevance in the political conversation has not only helped build brand profiles but also […]