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Why Social Media is Critical for Business

social media for business

Social media has become an essential tool for businesses of all sizes. It provides a platform to reach potential customers, build relationships with existing customers, and create a brand identity. As businesses continue to embrace the power of social media, it is becoming increasingly important to understand how to use it effectively to maximize its potential.   One of the most important aspects of using social media for business is to create a strong presence. […]

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How Mythology Drives Brands and Business

mythology in business

Since the beginning of time, myths have shaped our worldviews and the ways in which we do business. Myths have been used for these purposes from the time of the ancient Greeks all the way up until today.   Providing a story that can be used to motivate and inspire workers is where mythology really shines for businesses. Organizations can benefit from the power of myth by developing a common set of values and beliefs […]

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How Mindset Impacts Business and Organizational Design

growth mindset sign

The structure of an organization is essential to its success. The framework determines how the organization functions, how resources are distributed, and how choices are made. However, the importance of having the right frame of mind when creating a company structure is often disregarded.   A person’s mindset consists of their core beliefs, values, and assumptions about the world. It shapes how we see the world and informs our choices. Our entire structure is based […]

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Why Listening to the Public is the Only Way to Drive Change

When it comes to political agendas, it is essential to listen to the public. After all, the public will be most affected by the decisions made by politicians. Listening to the public allows politicians to understand their constituents’ needs and wants and craft policies that will best serve them.   For example, in the United States, the Affordable Care Act was passed in 2010. This act was designed to provide healthcare coverage to millions of […]

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