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mythology

How Mythology Drives Brands and Business

mythology in business

Since the beginning of time, myths have shaped our worldviews and the ways in which we do business. Myths have been used for these purposes from the time of the ancient Greeks all the way up until today.   Providing a story that can be used to motivate and inspire workers is where mythology really shines for businesses. Organizations can benefit from the power of myth by developing a common set of values and beliefs […]

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How Mythology Drives Motives Behind Public Policy

MYthology

Since the beginning of human history, stories told by oral tradition have included myths and legends. They have helped us make sense of the world, comfort us when things are rough, and shape our understanding of life and the universe. Many people, however, overlook the fact that mythology can also have a significant impact on political systems.   Policies and decisions can be defended, national unity can be fostered, and leaders can find moral direction […]

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