The message behind the madness
Since the beginning of time, myths have shaped our worldviews and the ways in which we do business. Myths have been used for these purposes from the time of the ancient Greeks all the way up until today. Providing a story that can be used to motivate and inspire workers is where mythology really shines for businesses. Organizations can benefit from the power of myth by developing a common set of values and beliefs
Consumers of all types are becoming more brand conscious and concerned with the welfare of all life on earth. Thus, they want to do business with socially responsible companies. From the tumultuous carnage Wayfair endured after donating furniture to Trump’s immigration camps to Facebook’s ongoing battle for credibility around data security in the public domain, putting the bottom line first by any means necessary has become more of a liability than an asset for large
Marketers and executives have caught on to the fact that consumers are more interested in shopping with brands that align with their personal values. However, the rise of ethics and values-based branding has major red flags that companies and consumers alike should be aware of. 1. Companies Becoming the New Politicians Brand activism has become a popular strategy, as relevance in the political conversation has not only helped build brand profiles but also
