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corporate social responsibility

The Path to Treasure: B Corp Status

The importance of a company becoming a B Corp and actively promoting sustainability in today’s business climate cannot be overstated. It is becoming increasingly crucial for businesses to demonstrate their commitment to sustainability in order to remain competitive, and B Corp accreditation is one method that they may do so.   The ideas of Freemasonry and Rosicrucianism, among others—ancient philosophical and spiritual traditions with a long history—provide the foundation for sustainability. For a long time,

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The Pitfalls of Ethical and Values-Based Branding

Marketers and executives have caught on to the fact that consumers are more interested in shopping with brands that align with their personal values. However, the rise of ethics and values-based branding has major red flags that companies and consumers alike should be aware of.   1. Companies Becoming the New Politicians   Brand activism has become a popular strategy, as relevance in the political conversation has not only helped build brand profiles but also

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