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How Mythology Drives Brands and Business: Ancient Wisdom for Contemporary Success

mythology in business

One might question the relevance of ancient stories in an era where artificial intelligence and data analytics dominate business decision-making. Yet mythology continues to serve as a powerful tool for organizational transformation, offering timeless lessons that resonate across cultures and industries. Modern leaders who understand how to harness mythological frameworks

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The Visual Merchandiser’s Mindset: Transforming Strategic Communications Through “Showing It In Action”

visual merchandiser

In the glossy world of fashion retail, visual merchandisers possess a unique superpower: they tell compelling stories without uttering a word. Their craft lies in arranging environments where products naturally become the heroes of narratives that shoppers instinctively understand and desire to join. This artful approach—showing rather than telling—creates immersive

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How Mythology Drives Motives Behind Public Policy

MYthology

Since the beginning of human history, stories told by oral tradition have included myths and legends. They have helped us make sense of the world, comfort us when things are rough, and shape our understanding of life and the universe. Many people, however, overlook the fact that mythology can also

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How Mindset Impacts Business and Organizational Design

growth mindset sign

The structure of an organization is essential to its success. The framework determines how the organization functions, how resources are distributed, and how choices are made. However, the importance of having the right frame of mind when creating a company structure is often disregarded.   A person’s mindset consists of

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