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The Visual Merchandiser’s Mindset: Transforming Strategic Communications Through “Showing It In Action”

visual merchandiser

In the glossy world of fashion retail, visual merchandisers possess a unique superpower: they tell compelling stories without uttering a word. Their craft lies in arranging environments where products naturally become the heroes of narratives that shoppers instinctively understand and desire to join. This artful approach—showing rather than telling—creates immersive

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How Mythology Drives Brands and Business

mythology in business

Since the beginning of time, myths have shaped our worldviews and the ways in which we do business. Myths have been used for these purposes from the time of the ancient Greeks all the way up until today.   Providing a story that can be used to motivate and inspire

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How Mythology Drives Motives Behind Public Policy

MYthology

Since the beginning of human history, stories told by oral tradition have included myths and legends. They have helped us make sense of the world, comfort us when things are rough, and shape our understanding of life and the universe. Many people, however, overlook the fact that mythology can also

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How Mindset Impacts Business and Organizational Design

growth mindset sign

The structure of an organization is essential to its success. The framework determines how the organization functions, how resources are distributed, and how choices are made. However, the importance of having the right frame of mind when creating a company structure is often disregarded.   A person’s mindset consists of

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